Crawlable and maintainable.
The site now has HTTPS, a sitemap, robots policy, canonical URLs, and production checks that make it easier to inspect and improve.
Proof note
Digital Refraction AI discovery foundation.
Digital Refraction rebuilt its own web foundation to make the site easier for search engines, AI answer engines, and customers to understand.
Summary
A practical web foundation for discovery.
The work included moving the site onto self-managed hosting, setting up HTTPS, improving crawlability, adding structured data, generating a sitemap, publishing llms.txt, and creating an ongoing backlog for AI discoverability work.
Why it matters
Search and AI discovery need more than a homepage.
Crawlers need clean technical access, clear public pages, consistent service language, and proof that can be safely cited. This project turned Digital Refraction's own site into the same kind of practical system it builds for clients: visible, maintainable, crawlable, and easier to improve over time.
What changed
The foundation is now easier to crawl, quote, and improve.
These are factual implementation notes from the first pass, not invented case-study claims.
Site moved to a VPS behind Caddy
HTTPS configured for digitalrefraction.com and www.digitalrefraction.com
Sitemap added for core pages
Robots policy prepared for Google, Bing, OpenAI, Anthropic, and Perplexity crawlers
llms.txt added as a plain-language summary for AI systems
Organization, WebSite, Service, and FAQ structured data added
Ongoing AI-discovery project folder created for weekly improvements
System layers
A website treated like operating infrastructure.
The same pattern applies to client work: fix access, clarify the facts, connect the workflow, then keep improving it.
Clearer facts for search and AI systems.
The foundation now gives crawlers plain-language service categories, service area details, contact information, and structured data.
A backlog instead of a one-time launch.
The work is tracked as an ongoing AI discovery project so new service pages, proof notes, and indexing tasks can keep compounding.
Apply this to your business
If your site is hard to explain, it is probably hard to find.
Digital Refraction can help turn a vague or outdated website into a clearer system for discovery, contact, quote requests, follow-up, and reporting.